All-New Sorento Launch
Kia’s designs have moved leaps and bounds forward over the past decade. And while we weren’t moving very much in the height of the second wave when we created this campaign, we wanted to produce a commercial that would make you feel like you were.
So we used what we did have (existing running footage and a brilliant design company) to build a music-video-like spot with dynamic, energetic visuals that propel you ahead from one scene to the next.
Extention Idea (Spec)
Normally, the launch of a model redesign would have a whole media circus leading up to it. Test drives, walk-arounds, “leaked” photos – the whole shebang. But these were hardly normal times.
It took out of the box thinking to create the all-new Sorento. We took that same innovative thinking inside the box and reimagined how to show it off.
